Horizon

About Horizon

Horizon is a Mainz-based startup founded in 2021 by Daniel Putsche and Lutz Petrean. As a B2B SaaS company, it specializes in Consumer Insights and Research Technology. Horizon's mission is to help product and innovation teams predict the market success of their strategic decisions before launch, reducing risk and increasing revenue. The company operates with a remote-first approach and has a team of 11 people. Horizon offers an all-in-one software solution that enables businesses to validate market and sales potential through methods like Painted Door Tests and the Pretotyping methodology. The platform supports quantitative market research, analyzing overall demand, product positioning, price acceptance, and brand fit. Horizon's primary product is its web-based SaaS platform, which assists clients in pre-market validation and consumer-driven decision-making. The company has partnered with several major European brands, including BSH, Bosch, and Miele, and has received recognition for its contributions to data-driven insights in product development.